The Centre for Trust, Peace and Social Relations, Coventry University, UK commissioned Social TV to make a short film about the research we conducted examining the encounters between Palestinians and Israeli Jews and the challenges that they face. The film presented an excellent and comprehensive summary of the research findings and was able to present the challenges in simple and clear manner. The impact of the film was very effective and reached much more people that academic paper. We used the film as a way to generate discussion about the research. The communication and cooperation with Social TV was very positive experience and they disseminated the film to thousands of people.